Testing

The Agenda

Each day has a pre-set theme, and presentations are carefully curated to ensure that one talk builds upon another so you can leave Los Angeles with an executable plan.

Here's a quick breakdown of each day's theme:

DAY 1the focus is on new and emerging commerce models, and what's actually working today in ecommerce, digital publishing, and subscription commerce. Some "can't miss" sessions include:

• The Rise of Content & Commerce and why "blended" business models are the future of retail
• The Unbundling of Everything – Brand loyalty doesn't mean what it once meant... here's how your media or product brand can still appeal to today's fickle consumers
• Gated Commerce – Why traditional ecommerce stores are DEAD, and why that's a good thing for upstart retailers
• Selling Subscription – Whether it's premium content or a "box of the month," we'll cover how to get more people paying you monthly
• Be Like Amazon – How to beat the largest retailer in the world at their own game by modeling the things they do best... even on a fraction of their budget

DAY 2we shift to tactics, specifically methods for increasing your traffic and conversions. Some of the topics we'll cover include:

• The death of "interruption advertising" and what will almost certainly replace it...
• The "Squatty Potty Secret" to making even boring product videos go viral. (And no, it doesn't have to be poop-related.)
• Massive Mobile Optimization Tips... including the simple mobile header change that improved conversions by 14%.
• The Rise of Bots – How "conversational selling" could be the key to beating your competition... and Amazon
• Automated Email Followup Campaigns that nearly DOUBLE sales from the traffic and customers you're already getting
• How To Leverage Influencers to drive sales and grow your brand the right way

DAY 3is all about THE FUTURE. Together, we'll hop on a virtual time machine and discuss how bots, AI, virtual reality, augmented reality, and other emerging technologies will shape how products will be sold in the future. You'll also get a sneak peek at our next big project as we "open the kimono" on a new venture we're officially launching at the event.